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Phoenix Announces General Availability of Commander CPM Version 1.10

Published on January 08, 2009.

Phoenix today announced the general availability of the Commander Customer Personality Module (CPM) Version 1.10. This is a major new release of Phoenix's product solution for 1:1 targeted marketing and personalization. This latest release delivers significant product enhancements that enable financial institutions to maximize the ATM channel as a strategic customer touch point:

  • Deliver a 1:1 personalized experience and targeted offers
  • Generate qualified leads and close sales
  • Attract new customers
  • Support for language and receipt preferences and ANY usual transaction, not just "Fast Cash"
  • Centralized metrics and a wealth of customer intelligence available for reporting. Information to "know your customer"
  • Differentiate your brand
  • Increase effectiveness and maximize your marketing budget
  • A single solution deployed across multiple hardware vendor platforms

The current economic downturn is placing new demands on financial institutions as they continue to change systems and deliver consistent information across channels. The role of marketing is clear: retain current customers, attract new customers and grow wallet share. It is critical to ensure your brand is consistently portrayed as solid and trusted, especially in times of unprecedented closures, mergers and acquisitions.

Leading organizations know they must understand customers' needs and connect with them at whatever channel they choose to use.

Phoenix has been a trusted partner creating transactions of value at the self serve channel for over 20 years. The Commander product evolved out of an unparalleled understanding of self-service best practices that includes how, when, and where to present brand, product offers and personal messages.

Do it wrong and you will turn customers off or simply miss the mark entirely.Do it right and you will enhance customer loyalty and grow wallet share.

For more information or to share experiences with leading financial institutions who have done it right, contact Phoenix. We welcome the opportunity to help you make 1:1 personalization at the ATM part of your overall strategic plan.

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