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Publix Super Markets Enhances the ATM Experience Through Voice Guidance

Published on March 04, 2011.

Publix selected Phoenix Interactive Design in 2005 to deliver an ATM solution to their Presto! ATM network of 1,100 ATMs. Phoenix supplied the multi-vendor VISTAatm terminal software, along with the industry-leading Developer Workbench which has enabled Publix to manage their software changes and development efforts. Phoenix is pleased to announce that Publix will be further enhancing the customer experience this year by leveraging the VISTAatm Audio Assist solution to offer voice guidance at every Presto! ATM.

"We are committed to making life easier and more convenient for all our customers," said Maria Brous, Publix director of media and community relations. "The new audio feature will provide greater accessibility and security to our customers. All of our ATMs will be equipped with Phoenix's voice guidance technology that will walk customers through every step of an ATM transaction and ensure everyone can use a Publix ATM with ease and confidence."

To ensure security, customers can choose to display or not display the ATM transaction screens while the audio feature is in use. The ATMs will give customers the ability to hear private voice instructions when conducting an ATM transaction along with the confidence of knowing when and where their cash and receipt will be dispensed. Most standard headsets can be used.

"Publix truly delivers on their promise of customer service and commitment to diversity. We are proud to work with Publix and to supply them with our VISTAatm Audio Assist solution as they bring this new level of ATM services to their customers," said Marco Di Cola, Vice President,Business Development of Phoenix Interactive. "We look forward to building on the success of the past five years."

As one of the fastest growing retailers in the U.S. and a well-established Fortune 500 company, Publix utilizes their ATM network to enhance their brand presence while providing their customers with reliable and accessible ATM services. As with all other aspects of Publix, their ATM network is a critical component of customer satisfaction. As the self-service industry's best known independent solution provider, Phoenix shares the level of commitment Publix has for its customers.

About Publix Super Markets Inc.

Founded in 1930, Publix Super Markets is the largest and fastest growing employee-owned supermarket chain in the United States. Publix and their associates excel in community involvement, volunteerism and a commitment to their market areas and beyond. Publix's commitment to diversity has contributed to their success in being a great place to work and shop. Additional information can be found at

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