Phoenix Takes Flight at EBUGPhoenix Interactive was pleased to once again Sponsor ACI's 2005 EBUG conference set in St. Julian's, Malta. This year's conference was widely attended by hundreds of attendees from European, Middle Eastern and African Banks, Building Societies, Processors and Sponsors. Mark Elson, Senior Product Manager from Phoenix Interactive took part in an ATM User Group panel discussion alongside other industry experts, representatives and vendors from ACI, Diebold, KAL, NCR and Wincor-Nixdorf. The panelists discussed all current and emerging ATM technology trends. "The open standard IFX messaging protocol is an emerging standard that has been garnering a great deal of attention lately," said Elson. "With our IFX implementation with TD Canada Trust, Phoenix's expertise in this pivotal messaging protocol is well known throughout the ATM industry." The open IFX messaging standard has several benefits for all Banks and ATM deployers who are ready to take advantage of it. The use of IFX eliminates the need to maintain the limiting and proprietary messaging standards supplied by each ATM hardware manufacturer. IFX eliminates the need for Banks to manage these proprietary message formats and allows them to break free with an open messaging protocol that spans across several Banking channels including the retail channel. "The benefits of a robust IFX messaging format are immeasurable," stated Elson. Phoenix is proud to be recognized as a worldwide leader in IFX technology. About Phoenix Interactive Design, Inc. Canadian Phoenix Interactive Design, Inc. provides VISTAatm, a Windows-based multi-vendor ATM operating software, to the financial services industry. VISTAatm was the first and currently the only terminal driving ATM software that successfully interfaces with all major vendors' ATM hardware platforms. VISTAatm maximizes bank profitability in self-service channels by providing financial institutions with hardware independence and simplifying their ATM network operations. For more information, please contact: Marlene Goncalves, Phoenix Interactive Design @ (519) 679-2913 or email marketing@phoenix-interactive.com. 
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