NEWS

August 2, 2005
Minneapolis, MN and London, Ontario, Canada


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USBank

U.S. Bank's ProdigyATM powered by Phoenix's VISTAatm continues to gain momentum


ProdigyATM U.S. Bank and Phoenix Interactive Design are pleased to announce that ProdigyATM (powered by Phoenix's VISTAatm) has celebrated successful deployment and garnered favorable customer and employee feedback in the Cincinnati, Phoenix, Minneapolis-St. Paul and Portland marketplaces - setting the stage for further rollout.

U.S. Bank has chosen VISTAatm by Phoenix for their ATM network software replacement project for the bank's network of ATMs. In addition to moving to a Microsoft Windows operating platform, U.S. Bank has introduced several new features including audio-assisted ATM user experiences via 'text-to-speech' technology and the ability for all U.S. Bank customers to customize and save their personal "fast cash" preferences. VISTAatm has also enabled U.S. Bank ATMs to offer customers true one-to-one messaging and marketing capabilities.

"U.S. Bank is a leading financial institution in the USA and is recognized by its customers and competitors for delivering a superior retail banking experience. VISTAatm compliments the Bank's leadership in delivering a customer-centric experience at the ATM channel," commented Scott Anderson, Phoenix's Director of Business Development & Client Services. "We are thrilled that U.S. Bank has chosen VISTAatm to transform the ATM experience for their customers. We are also very proud to add U.S. Bank to the growing list of leading financial institutions from around the world who continue to look to Phoenix to assist them in opening up capabilities of their ATMs and take back control of this critical customer channel!"

Patty Henneke, Vice President of ATM Banking at U.S. Bank added, "Our new generation of ATMs integrate customization and information delivery with ATM transactions. Customers will have access to targeted offers, customized personal "fast cash" preferences, and more. These ATMs provide a faster, easier to use, and more personal experience."

About U.S. Bank

U.S. Bancorp (NYSE: USB), with $204 billion in assets, is the 6th largest financial holding company in the United States. The company operates 2,383 banking offices and 4,877 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee in which the company pays customers if certain key banking benefits and services are not met. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at usbank.com

About Phoenix Interactive Design

Phoenix Interactive Design, Inc. is the leading provider of software solutions for ATMs and has been improving the customer experience at the ATM and saving Banks money and time for over 18 years. Phoenix's long history of success and multi-vendor expertise is encapsulated in VISTAatm - revolutionary and proven multi-vendor ATM software for Windows-based hardware platforms. In addition to empowering Banks and other self-service providers to choose any ATM hardware, VISTAatm has successfully enabled Banks globally to meet Triple DES, Accessibility/Audio Lead Through and EMV/Chip Card compliance needs, has reduced the cost of channel ownership through hardware savings and operational efficiency and has dramatically re-engineered the customer experience from simple "transactions" to "interactions".

For more information, please contact: Marlene Goncalves, Phoenix Interactive Design @ (519) 679-2913 or email marketing@phoenix-interactive.com.


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