Multi-Language ATMs - Phoenix Interactive helps provide another Australian first for St.George Bank!Phoenix Interactive is pleased to report the successful rollout of yet another ATM initiative aimed at delivering a superior consumer experience to St.George's customers, as well as all Australians who choose to use St.George Bank and BankSA branded ATMs. As background, in late 2002, St.George awarded Phoenix an exclusive contract to provide VISTAatm as the software solution to drive their ATMs. Since going live in July 2003 the St.George and Phoenix teams have worked as one to deliver several new features such as Text-to-Speech audio capability to facilitate ATM usage by the visually impaired. Today's news is another first for Australia, the deployment of multi-language capability across the Bank's ATM estate. More specifically, users of St.George and BankSA ATMs will now be offered the option of conducting ATM transactions in any one of seven languages - English, Mandarin, Cantonese, Korean, Vietnamese, Filipino, and Italian. Martin Eltoft, St.George Chief Manager Electronic Banking Solutions, said, "The flexibility of VISTAatm made it an easy decision to approve this project which focuses solely on adding value for our customers. We recognise that needs and expectations across our various delivery channels is different and consequently it doesn't make sense to work to the lowest common denominator, that is, just because we don't offer language options today via Internet Banking doesn't mean that we shouldn't do it at the ATM. Of course, we did appropriate market research that included a measure of interest as well as the selection of languages to be deployed initially - and we will continue to explore adding even more languages in the future." Doug Parr, Phoenix SVP, comments, "We predicted exciting things from St.George Bank upon going live a few years ago and here's just another example! St.George is the first major ATM deployer in this part of the world to give customers a language option at the ATM. Importantly, speed to market was one of several reasons the Bank chose Phoenix over competitive offerings in 2002; this project is a great example of the fast development time benefits and reality of the VISTAatm solution - conception to live in market was just a few months!" About St.George Group: Australia's fifth largest bank, the St.George Group, operating under the retail banners of St.George Bank and BankSA, occupies a unique position in the Australian financial services industry. With assets of AUD $100 billion (at 31 March 2006) and 8,500 employees, St.George is placed between Australia's four major banks and the country's smaller regional banking groups.
About Phoenix Interactive Design, Inc: Phoenix Interactive Design Inc. is a leading independent provider of software solutions for ATMs and has been improving the customer experience at the ATM for over 19 years. VISTAatm, the revolutionary and proven multi-vendor ATM software for Windows based ATMs, has empowered banks to choose any ATM hardware, enabling them to reduce the cost of channel ownership through hardware savings and operational efficiencies. The powerful VISTAatm architecture also permits banks to re-engineer the customer experience from simple "transactions" to "interactions" while also successfully meeting global compliance needs such as EMV/Chip Card, Triple DES, and Accessibility/Audio Lead Through. For more information, please contact: Marlene Goncalves, Phoenix Interactive Design @ (519) 679-2913 or email marketing@phoenix-interactive.com. 
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